Oxfam recently launched a campaign “Meet Wakami” to add a personal spin to the fair trade products they sell. I love the campaign, and ideally I would love to tell the personal story behind every product we sell.This is something we will explore in the near future.
One fundamental difference between fair trade and free trade products is that, fair trade cares about artisans and values their individuality and creativity. I have met talented artisans who were forced to work on repetitive tasks in a crowded factory for 14 hours a day for less than $2. Until fair trade is embraced by consumers, these people will continue to suffer.