Point of difference: one woman brand

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One week after my previous post about putting my face forward to showcase products, I have delivered! The very amateur photo studio with a wrinkled backdrop sheet delivered relatively satisfactory results. There were lots of running from the front to the back of camera in my small living room, and there was certainly no room for a second person, but the end results justified all the efforts. At least for now, I’m quite happy with the photos 🙂 I hope my efforts will help you to make more informed purchase decisions.

I was thinking very hard about the point of difference that Oz Fair Trade can offer you as a customer. Yes we are a charity, but it is a charity that relies entirely on a sustainable business model. So I have to make it work commercially, and to do that, I have to be able to compete with other businesses, and I must think like a businesswoman. I can offer excellent products and great customer services, and you’ll only deal with one person if there’s any issue. If there’s any problem with delivery address, product availability, etc. I’ll contact you quickly and directly, and aim to fulfill your order asap! I want to make this work, so that I can support more fair trade producers and help push forward the fair trade movement!

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