Our core values

1. Fighting Poverty though Fair Trade
2. Empowering the Privileged to Empower the Poor
3. Delivering Happiness through WOW Service…
4. Promoting Fair Trade and Ethical Fashion Movements
5. Preserving and Promoting Cultural Heritage
6. Building a Better World through Collaboration
7. Helping More Artisan to Live a Dignified Life
8. Teaching Our Children the Humble and the Imperfect
9. Respecting Mother Earth
10. Encouraging Innovation

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